Inspired by traditional Italian signage, the wordmark system feels nostalgic yet current. The brand features a muted and refined palette, with a touch of vibrancy, giving a sense of warmth and welcomeness. Modern touches and decorative elements, such as the lemon icon, border details, and color interactions adds to the class and style of the brand identity. Overall, Mercato captures the warmth and hospitality of traditional Italian restaurants while remaining timeless, stylish, and coastal.