Market Place Tavern

Housed in a former New England jail, Market Place Tavern is full of charm and character. The space feels welcoming and relaxed, with thoughtful nods to its history throughout. The menu focuses on elevated comfort food made with fresh, seasonal ingredients, and the bar always has something interesting to sip. It’s a place where good food, friendly service and a sense of community come together.

Rooted in community.

The updated Market Place Kitchen brand leans into the traditional aesthetics of the American farming industry, bringing the farm-to-table craft forward, while still feeling approachable. By giving a sense of modernized vintage, the brand leans into the honesty of the food and casualness of the establishment. A bespoke script word mark brings a bit of play and art to the sturdier type elements throughout. This aesthetic gives room for charming typographic lock-ups for messaging, a stylization for real farm photography, and a sense of long-standing history and community belonging. Overall, this brand refresh really focuses on and highlights the restaurant's tagline 'Eat Sustainably, Live Well'

Client

Location

Connecticut

Industry

Restaurant

Services Completed

Brand Identity
Print Materials
Brand Collateral & Apparel

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