The updated Market Place Kitchen brand leans into the traditional aesthetics of the American farming industry, bringing the farm-to-table craft forward, while still feeling approachable. By giving a sense of modernized vintage, the brand leans into the honesty of the food and casualness of the establishment. A bespoke script word mark brings a bit of play and art to the sturdier type elements throughout. This aesthetic gives room for charming typographic lock-ups for messaging, a stylization for real farm photography, and a sense of long-standing history and community belonging. Overall, this brand refresh really focuses on and highlights the restaurant's tagline 'Eat Sustainably, Live Well'