Equal parts flirty and beachy, Beso is the new destination spot for fresh food and good times. The brand identity emphasizes the carefree coastal experience through a bright and airy color palette, beach-themed illustrations, and wavy borders. The core messaging creates a flirty personality, personifying the brand in a way that is intriguing and inviting. The main flamingo illustration adds a sense of playfulness and whimsical attitude that plays into its tropical inspirations while fitting in line with the brand’s identity and messaging. Beso brings the beach to Newburgh, NY.