The Blue Duck

Hey, quick question––Have you ever… seen a blue duck? Inspired by the iconic scene from the 1995 film Billy Madison, The Blue Duck is a witty, self-aware, and playful take on the modern-Americana bar scene. We developed a visual system deeply inspired by Billy’s renowned kindergarten capstone: a scribbly and wonky illustration of a blue duck. Modern design sensibilities coupled with an off-beat, playful illustration style reminiscent of “crayons in art class” creates the perfect balance of class and sass.

And TBH...

For a brand heavy in wit and charm, we needed a typeface that could keep up. We created a set of 200+ custom letterforms and symbols to emphasize The Blue Duck’s eccentric attitude.

Client

Location

New London, CT

Industry

Restaurant

Services Completed

Brand Identity
Art Direction
Packaging
Illustration
Digital Assets
Brand Collateral & Apparel

Photography

Concepts

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