Dom's

Dom's Coffee was a successful European-style coffee shop in Farmington Valley that wanted to expand by adding a creamery and cheese shop, but they needed a cohesive, recognizable brand to bring it all together. They wanted their brand to reflect a minimalist, modern, European, clean look.

European Flexibility

The challenge in this project was creating a strong wordmark that unified the concept as they expanded into their sub-brands. The result was an ultra-condensed modern serif with sharp, angled embellishments. Exciting colors are used to differentiate the sub-brands paired with mono-line iconography.

When launching the creamery, we were tasking with designing a single pint container with a flexible label system. Our solution was a system that marries practicality with personality. Utilizing a high-contrast black container, we created a labeling system that could adapt to the ever-changing landscape of flavors. By using clear labels for the flavors, Dom's was able to print product labels in house based on their needs in real time.

Client

Location

Avon, CT

Industry

Food & Drink

Services Completed

Brand Identity
Packaging
Brand Collateral & Apparel
Art Direction
Print Materials

Photography

Concepts

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