With Dolce Amore’s business featuring two core products, pasta and gelato, we developed a flexible color and pattern system to form subtle sub-brands that flow well alongside one another. As Dolce Amore’s collateral exists often on the same table, it was necessary to have colors that were distinctive, yet still could live together.

One of the core goals of the rebrand was to create an icon recognizable at any trade show, from the smallest embroidery to the side of massive shipping boxes. A modernized calligraphic “A” mark serves to represent the heart at the core of Dolce Amore, the twirl of pasta, and the family initial in one swoop. To communicate their story succinctly, we developed a simple tagline, “From Naples to New York to You.”

With Dolce Amore’s business featuring two core products, pasta and gelato, we developed a flexible color and pattern system to form subtle sub-brands that flow well alongside one another. As Dolce Amore’s collateral often exists on the same table, it was necessary to have colors that were distinctive, yet still could live together. Distinct geometric patterns were designed for each of their core products, calling to mind classic Italian packaging and nautical flags, that bring a subtle vibrance throughout the brand.