The White Bull

Farm-forward and inspired by Ernest Hemingway in spirit, namesake, and decor, The White Bull leaves guests curious and compelled to experience the underlying story behind this restaurant. Having once referred to a blank page as “The White Bull,” the novelist’s metaphor became the inspiration behind Chef Pat Pascarella’s thrilling opportunity to start fresh in the culinary world.

Hello Hemingway

We chose to depict “The White Bull” in a custom, hand-drawn script using a simple black marker. By studying the forms, line weight, and flow of the novelist’s own signature, we were able to illustrate the restaurant’s name as if it were inscribed by Hemingway himself. Paired with classically styled patterns and antique-looking marks, the subdued yet alluring visual system we created leaves guests hungry for more.

Client

The Porchetta Group

Location

Atlanta, GA

Industry

Restaurant

Services Completed

Brand Identity
Art Direction
Website Design
Illustration
Brand Collateral & Apparel

Photography

Concepts

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