The Byline

Referencing the rich history of writing, publishing, and typewriter production in the Greater Hartford / West Hartford area, the name “The Byline” pays homage to the sentiment of new chapters, new stories, and new beginnings.

The Beginning

A byline is defined as the beginning line of a story, article or good that addresses the writer’s name. For most, a new apartment means a new beginning. By utilizing design sensibilities and references of this, the brand identity creates an environment encouraging new beginnings or the turning of a new chapter.

The primary icon pulls inspiration from the very first American dictionary cover, while the other brand marks are reminiscent of common book publishing brand marks.

Client

JASKO Development

Location

West Hartford, CT

Industry

Apartment Living

Services Completed

Brand Strategy
Brand Identity
Naming
Interior & Exterior Signage
Digital Assets
Interior Art Curation

Photography

Concepts

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